Diamond Information

[4C's]
[Cut]
[Color]
[Clarity]
[Carat Weight]
[What to spend]
[The 5th C]

[Proper Care]
[Cleaning your Diamonds]

THE 4Cs
Together they make up the finger print of your diamond

To establish a diamond's quality, jewelers examine each of the 4Cs -- cut, clarity, carat weight and color. The combination of the 4Cs determines the value of a particular diamond. For example, a colorless diamond (D,E,F) is at the top of the Diamond Quality scale in color; but if it lacks clarity, is small, or not well cut, it will be of a lower value. The finest stones possess the rarest quality in each of the 4Cs, and are the most valuable.

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CUT
The Better Cut a Diamond, the More Brilliant

A well cut or faceted diamond, regardless of its shape, scintillates with fire and light -- offering the greatest brilliance and value.

While nature determines a diamond's clarity, carat weight and color, the hand of a master craftsman is necessary to release its fire, sparkle and beauty. When a diamond is cut to good proportions, light will reflect from one mirror-like facet to another and disperse through the top of the stone, resulting in a display of brilliance and fire.

Diamonds that are cut too deep or too shallow lose light that spills through the side or bottom. As a result, poorly cut stones will be less brilliant and beautiful -- and certainly less valuable -- than well cut diamonds higher on the Diamond Quality Pyramid. Diagram of Diamond Cutting Process.

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COLOR
The More Pure the Color in a Diamond, the More Rare

Diamonds are graded by color, starting at D and continuing through the alphabet. Truly colorless stones, graded D, treasured for their rarity and value, are highest on the Diamond Quality Pyramid.

While many diamonds appear colorless, they may actually have subtle yellow or brown tones and these color grades include P and Q. Although still beautiful, they will be less rare and therefore less valuable. To appreciate the simple beauty of each individual stone, you should compare diamonds side by side with a jeweler.

"Fancy" diamonds -- in well defined colors that include red, pink, blue, green and canary yellow -- are highly prized and particularly rare.

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CLARITY
The Purer a Diamond, the More Brilliant

The greater a diamond's clarity, the more brilliant, valuable and rare it is -- and the higher it is on the Diamond Quality Pyramid.

Virtually all natural diamonds contain identifying characteristics, yet many are invisible to the naked eye. Under the scrutiny of a jeweler's 10x-magnifying loupe or microscope, natural phenomena -- called inclusions -- may be seen. These are nature's birthmarks, and they may look like tiny crystals, clouds, or feathers.

Diamonds categorized as internally flawless reveal no such inclusions. Flawless stones are at the peak of the Diamond Quality Pyramid and are treasured for their rarity and beauty. Diamonds with very, very small inclusions are graded as VVS1 or VVS2. The larger the inclusion, the lower the grade and the less rare the diamond. Inclusions that can be seen with the naked eye are graded I1 or I3.

The number, color, type, size and position of surface and internal birthmarks affect a diamond's value. Major inclusions can interfere with the path of light that travels through a diamond, diminishing its brilliance and sparkle and therefore its value.

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CARAT WEIGHT
The Larger a Diamond, the More Rare

Larger diamonds are found relatively infrequently in nature, which places them at the rarest level of the Diamond Quality Pyramid. What also makes a bigger diamond so desirable is that it shows off a stone's fine color and cut, and therefore its brilliance, to its best advantage.

A diamond's size is measured in carat weight, and each carat is equal to 100 points. A .75 carat diamond is the same as a 75-point diamond or a 3/4 carat stone.

While larger diamonds are highly prized, diamonds of equal size may vary widely in value and brilliance, depending on their qualities of clarity, cut, and color.  

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WHAT TO SPEND
Diamond Buyer's Guide

If you're about to buy a Diamond Engagement Ring, you may want to consider spending the commonly accepted guideline of two month's salary. But it's up to you to settle on a diamond that will truly represent your deepest emotions and the promise for the future you will share.

How can you be sure to choose the perfect diamond for her? She may already have dropped hints by admiring a photograph or someone else's diamond. Browse with her at Rotunda Jewelers. Share your knowledge of the 4Cs. Later, surprise her with a diamond beyond all her expectations. 

When it comes to other types of diamond jewelry, such as a Diamond Solitaire Necklace and Diamond Solitaire Stud Earrings, purchase the diamond that captures the brilliance of the moment. Choosing a quality diamond to celebrate life's most intimate occasions is a truly rewarding experience for the one who gives as well as for the one who receives.

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The 5th C "Confidence"
Rotunda Jewelers can help

A jeweler who's a diamond expert can help you select the right stone. Trustworthy jewelers, who establish long-standing relationships with customers, take pride in finding quality diamonds for them. These experts are knowledgeable and accessible and they're able to explain the 4Cs, as well as show you a selection of diamonds in a range of prices.

While all diamonds are beautiful, only by comparing stones will you be able to appreciate what makes one more rare and valuable than another. When you view stones side by side, you'll understand why diamonds that look similar at a casual glance are priced differently. Keep in mind that there are no "bargain" diamonds; there are only diamonds of different value, weight and brilliance.

Rotunda Jewelers can help you choose a diamond shape that suits your personal taste. The classic Round Brilliant, Oval, Pear, Marquise, Princess, Heart and Emerald shapes are among the most beautiful and popular today.

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WHEN YOU FIND THE RIGHT DIAMOND
An Occasion Worth Celebrating

Now that you understand why some diamonds are more rare than others, you can make an informed decision. Choose a beautiful stone that combines the qualities of the 4Cs you most value. Then you're ready to give the most enduring gift of love. Born of the earth, reborn on the person you love, this diamond is more than a precious gem and all that it symbolizes ... it's a piece of forever.

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Caring for your Diamond

Proper Care
While a diamond will last forever, it is important to learn about the care and cleaning of a diamond to ensure its brilliance. Visiting us or your local jeweler a minimum of once a year is highly recommended. Professional cleaning is the best option and it's important to have your jewelry checked occasionally to make sure prongs haven't bent or weakened. Clean diamonds really sparkle.

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Cleaning
You can either ask Rotunda Jewelers or your local jeweler to clean your jewelry or even clean it at home between visits with any of the following solutions: mild detergent brand name liquid detergent! There are three easy ways to clean diamonds.

1. Prepare a small bowl of warm sudsy water with any of the mild liquid dish detergents used in the home. Gently brush the diamond jewelry with a soft toothbrush while it is in the suds. Then rinse each piece in a bowl of clean water. Pat dry with a soft, lint-free cloth. Make sure to always stopper your sink.

2. In a small bowl, soak the jewelry in a half-and-half solution of warm water, liquid dish soap and household ammonia for thirty minutes. Lift out and gently tap around the front and back of the mounting with a small soft brush. Swish in the solution a second time, rinse in a bowl of clean water and drain on tissue paper.

3. Use any brand name liquid jewelry cleaner found at most department stores and follow the instruction given on the label.                                                           

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2003 Rotunda Jewelers